An Analysis of Persuasive Techniques Used in Maybelline New York's Instagram Captions

This study, entitled “An Analysis of Persuasive Techniques Used in Maybelline New York’s Instagram Captions” is about analyzing the persuasive techniques found caption York. The aims are to find techniques, most and meanings sentences used captions. Lamb Bonacci’s theories this qualitative method also applied study. study 11 out 33 Lamb’s theory by They Everyday/Colloquial Language, Emotive Rhetorical Question, Hyperbole, Connotation, Imagery, Metaphor, Simile, Repetition, Assonance, Analogy. Everyday/colloquial language (16.12%), rhetorical questions (7.74%), hyperbole, connotation have same percentage (7.09%). Relating meaning, use everyday/colloquial help conveys point readers. question lead readers understand message. Hyperbole raise readers’ interest, tell something differently.